For our new collection, we went on a pilgrimage back to the origins of the game, delving deep into the rugged beauty of British folklore, and the heart of ancient traditions - the sun, the ball, and the sacred grounds of common worship where the roots of football and folklore intertwine.
Inspired by medieval and folk football, once played in village greens and town squares, we explored slanted pitches and sites that speak of spirituality, magic, and myth. This collection channels the essence of communion with nature - a connection to the grass, the soil, and the elements: fire, wind, water, and football. We seek escapism, a higher power through the game and the earth it is played on.
You can see it in ornate hand-drawn illustrations and insignia: the ram, a beast revered in pagan culture; the prehistoric white chalk horse; and pagan figures dancing in ritual around the fire-ball. Delicate wildflowers bloom across the collection; the spine of an antique British folklore book inspires tape design. Faded, ethereal sunography prints represent the mysticism of a bygone era.
This season is a celebration of the great outdoors, a tribute to the ancient, mythical traditions that shaped the beautiful game and our relationship with nature.
For our first autumn journey, we went to Burnt Fen, a flower farm in Norfolk run by the biodynamic grower Alfie Nickerson.
