Journal

Whenever a big tournament rolls around, brands will slap a crest on something and call it a statement. They’ll announce: “We’re football fans now”. Course you are, lads. Of course you are. 

Our starting point was simple enough: what do we actually want to wear? Not just on matchday. Not just when it feels like an occasion worth dressing for. But in the day-to-day living of a football-flecked life. What do we actually need?  

Our path to biodynamic grower Alfie Nickerson didn’t begin in the perfumed fields of Norfolk but under the jaundiced lights of a seven-a-side pitch in W10, where people pay to run themselves into the astroturf for no glory and scant reward save the small salvation of a cold pint at full-time. Our founder Nico was there every Monday night. Alfie was too.

We joined east London’s buzziest grassroots team for a kickabout - and talked community, kits, and the Euros.

Portugal means a lot to us. It’s where the seeds of Futsol were sewn (on the beaches of Alentejo, with a ball at our feet, to be precise), and it’s where we make our clothing, in small exclusive runs, often from 100% recycled materials, in silkily special Rodier material.

To celebrate the launch of our new Futsol v. Norman's collection, we invited three exciting voices in football for a bacon sandwich. Words by Snake Denton.